We are searching for a Marketing Manager to join our client's team. You will be working for a scientific instruments company, and job functions will range from executing print and digital marketing to CRM administration.

The successful candidate will be a self-starter who enjoys juggling multiple projects, and who can see projects through from beginning to end. If you're the kind of person who gets easily bored, this is a great opportunity to have your hand in a lot of interesting activity.

LOCATION
Ann Arbor, MI area

Our client provides a comprehensive benefits package.

This role is 100% onsite.

COMPENSATION
$70K - $90K

EDUCATION
Bachelors in Marketing or Advertising (or equivalent experience)

REQUIREMENTS FOR THE MARKETING MANAGER

• 3+ years of B2B marketing experience
• Exceptionally organized
• Ability to juggle multiple projects
• Proficiency with a CRM and MS Office products

PREFERRED

• Experience with any of the following software would be helpful:
  -Adobe PhotoShop and Illustrator
  -Emma (or other email creation and scheduling software)
  -Camtasia
  -Teachable (or online classroom concept)
  -Google Analytics
  -QuickBooks

JOB RESPONSIBILITIES WILL EVENTUALLY INCLUDE THE FOLLOWING

• CRM Administration (our client uses Act! but any system experience is useful)
• Assist with writing and distributing press releases
• Coordinating company newsletter including soliciting articles from engineers, laying out newsletter, and distributing it through an automated email system.
• Taking actions to learn about and improve organic SEO
• Plan, schedule, create, and execute all digital and print ads including tradeshow ads, print ads, and online media.
• Content planning and posting on LinkedIn.
• Sales support including attending daily meetings, facilitating follow up on leads with salespeople and international distributors, following a sale through the production and shipping process to make sure all steps are completed. This is approximately 1/3 of the time.
• Product video coordination and execution for both training videos and promotional videos.
• Oversee product literature, including product specifications, application notes, and case studies.
• Tradeshow Coordination
• Oversee the company website, including responsibility for testing, creating news items, updating content as necessary, and offering suggestions for improvement.
• Tracking and reporting monthly Key Performance Indicators using queries from the CRM and data from Google Analytics.

TAGS
Marketing Manager | B2B | 3636

To view more opportunities, please visit stoutsystems.com/jobs.