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Position 3636
Marketing Manager (B2B Scientific)

We are searching for a Marketing Manager to join our client's team. You will be working for a scientific instruments company, and job functions will range from executing print and digital marketing to CRM administration.

The successful candidate will be a self-starter who enjoys juggling multiple projects, and who can see projects through from beginning to end. If you're the kind of person who gets easily bored, this is a great opportunity to have your hand in a lot of interesting activity.

LOCATION
Ann Arbor, MI area

Our client provides a comprehensive benefits package.

This role is 100% onsite.

COMPENSATION
$70K - $90K

EDUCATION
Bachelors in Marketing or Advertising (or equivalent experience)

REQUIREMENTS FOR THE MARKETING MANAGER
  • 3+ years of B2B marketing experience
  • Exceptionally organized
  • Ability to juggle multiple projects
  • Proficiency with a CRM and MS Office products

PREFERRED
  • Experience with any of the following software would be helpful:
    -Adobe PhotoShop and Illustrator
    -Emma (or other email creation and scheduling software)
    -Camtasia
    -Teachable (or online classroom concept)
    -Google Analytics
    -QuickBooks

JOB RESPONSIBILITIES WILL EVENTUALLY INCLUDE THE FOLLOWING
  • CRM Administration (our client uses Act! but any system experience is useful)
  • Assist with writing and distributing press releases
  • Coordinating company newsletter including soliciting articles from engineers, laying out newsletter, and distributing it through an automated email system.
  • Taking actions to learn about and improve organic SEO
  • Plan, schedule, create, and execute all digital and print ads including tradeshow ads, print ads, and online media.
  • Content planning and posting on LinkedIn.
  • Sales support including attending daily meetings, facilitating follow up on leads with salespeople and international distributors, following a sale through the production and shipping process to make sure all steps are completed. This is approximately 1/3 of the time.
  • Product video coordination and execution for both training videos and promotional videos.
  • Oversee product literature, including product specifications, application notes, and case studies.
  • Tradeshow Coordination
  • Oversee the company website, including responsibility for testing, creating news items, updating content as necessary, and offering suggestions for improvement.
  • Tracking and reporting monthly Key Performance Indicators using queries from the CRM and data from Google Analytics.

TAGS
Marketing Manager | B2B | 3636

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